Earthpaste began because we couldn't find a natural toothpaste we loved for our families. We wanted a toothpaste that was as natural as possible, so we started with hydrated Redmond Clay and added Xylitol, essential oils, and Real Salt. And that's it. Earthpaste is amazingly natural toothpaste. Earthpaste's list of ingredients is unique, but the things we left out are just as important. Most brands of toothpaste contain foaming agents like SLS (sodium lauryl sulfate), and chemicals like titanium dioxide to make the paste bright white. Not Earthpaste. It isn't just safe to swallow -- each ingredient in Earthpaste has been used to support healthy systems. Earthpaste is different Earthpaste delivers all the benefits you expect from a toothpaste without any chemicals or unnatural additives. It's toothpaste unlike any other you've experienced -- you'll see the difference on your brush and feel the difference in your mouth.